{"product_id":"avant-magazine-volume-5-an-anthology-of-western-wear","title":"AVANT Magazine Volume 5 — An Anthology of Western Wear","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAVANT Magazine is a biannual magazine founded by Eric Maggiori. It focuses on the relationship between clothing, history and its impact on our current society. \u003c\/p\u003e\n\u003cp class=\"\"\u003eAfter four issues dedicated to workwear and military clothing, \u003cem\u003eAVANT\u003c\/em\u003e heads West with its fifth issue dedicated to Western Wear.\u003c\/p\u003e\n\u003cp class=\"\"\u003eWe go back to the first cowboys who helped shape the American frontier — and explore how painters and Hollywood turned them into universal icons. But as always, \u003cem\u003eAVANT\u003c\/em\u003e stays true to its core mission: clothes and style. This issue traces the evolution of Western wear, focusing on the history of two of its most iconic pieces: the Western shirt and the Stetson hat.\u003c\/p\u003e\n\u003cp class=\"\"\u003eYou’ll also discover the story of Rodeo Ben, one of the greatest rodeo tailors of all time — the man who designed the first Wrangler jeans — plus conversations with collectors, designers, and passionate storytellers who prove the American West has no borders.\u003c\/p\u003e\n\u003cp class=\"\"\u003eWith prefaces written by two legends of the West — Steve Weil (grandson of Papa Jack Weil, founder of Rockmount Ranch Wear) and Lynn Downey (former Levi Strauss \u0026amp; Co. historian and a specialist in dude ranching) — each story offers both a deep historical dive and a modern perspective on how Western clothing still influences culture today.\u003c\/p\u003e","brand":"Palmo Goods","offers":[{"title":"Default Title","offer_id":46777149456553,"sku":"A009","price":41.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/0676\/3177\/files\/NOV6-AVANT_CBTOTES-9.jpg?v=1770056619","url":"https:\/\/www.palmogoods.com\/en-fr\/products\/avant-magazine-volume-5-an-anthology-of-western-wear","provider":"Palmo Goods","version":"1.0","type":"link"}